Sept. 30 || Virtual || U.S. Central Time

Get Groundbreaking Marketing Insights From The Best Business Schools In the World

Our World-Renowned Futuristic Marketing Speakers

Jean-Pierre Dubé

Marketing Professor, Booth School of Business
The University of Chicago

The Real Analytics Frameworks
to Increase Your Marketing ROI 
(Only For Executive Pass Holders)

Jean-Pierre Dubé is the Sigmund E. Edelstone Professor of Marketing at the University of Chicago Booth School of Business. Professor Dubé is also director of the Kilts Center for Marketing at the Booth School and a Research Associate at the National Bureau of Economic Research. 

From 2008-2010, he was a research consultant for the Yahoo! Microeconomics Research group. He has been working as a research consultant with Amazon since 2018.

His research interests lie at the intersection of industrial organization and quantitative marketing. He has conducted empirical studies on the formation of consumer preferences for branded goods, price discrimination, advertising, and the role of misinformation in consumer demand.

Judy Franks

Assistant Professor of Integrated Marketing Communications (IMC)
Medill School of Journalism, Media and IMC
Northwestern University

A 3D View of Audiences

Judy Franks is a clinical assistant professor in the IMC program at Northwestern Medill. She joined the faculty in 2008 following a 23-year career in Chicago’s leading ad agencies, where she rose to the executive ranks across both the media and creative strategy disciplines.

Franks is the author of the text, “Media: From Chaos to Clarity.” This text is widely circulated in both the marketing and advertising industry sectors and across several universities (NYU Stern School of Business among others). Franks has also published chapters on Paid, Owned and Earned Media as well as advances in Programmatic Television Advertising.

Franks remains highly engaged in the marketing and media industries. She serves as the Director of the 4A’s (American Association of Advertising Agencies) Institute of Advanced Advertising Studies—a prestigious training program for rising talent at Chicago’s leading advertising and communications services agencies. Franks is also the founder of The Marketing Democracy™ a global consultancy that advises blue chip marketers, top marketing services agencies and the media on integrating content and connection in a new media world.

Rhonda Hadi

Associate Professor of Marketing
Saïd Business School, University of Oxford

The Future of Consumer-Facing Technology

Rhonda is an Associate Professor of Marketing at Oxford University’s Saïd Business School, where she conducts research focused on consumer interactions with technology and sensory marketing. This area of research represents an exciting and practical area of study, as consumers frequently experience sensations in their surrounding environments, while interacting with products, and when engaging with marketing communications.

Rhonda’s research has been published in leading journals such as the Journal of Consumer Research, Journal of Consumer Psychology and Appetite. Her work had been selected as a ‘Must Read' by the Marketing Science Institute, and she frequently shares her expertise with the media, including interviews with the BBC.

Mark Sagar

Co-Founder and CEO of Soul Machines
Director of the Laboratory for Animate Technologies,
Auckland Bioengineering Institute 

Humanizing AI for Cutting-Edge
Customer Experience

Double Academy Award winner Dr. Mark Sagar is the Co-Founder and CEO of Soul Machines and director of the Laboratory for Animate Technologies at the Auckland Bioengineering Institute.

He previously worked as the Special Projects Supervisor at Weta Digital and Sony Pictures Imageworks and developed technology for digital characters in blockbusters including Avatar, King Kong, and Spiderman 2. His pioneering work in computer-generated faces was recognized with two consecutive Scientific and Engineering Oscars in 2010 and 2011.

Mark and his team are bringing technology to life, pioneering the creation of autonomously animated virtual humans with virtual brains and nervous systems, capable of highly expressive face to face interaction and real-time learning and emotional response, to create the next generation of human interaction with artificial intelligence.

Mark has a Ph.D. in Engineering from the University of Auckland, and was a post-doctoral fellow at M.I.T.

Larry Jordan

Author of Techniques of Visual Persuasion

Why is Visual Persuasion
Essential to Business Today?

Larry Jordan is a producer, director, editor, author, teacher, and Apple Certified Trainer in Digital Media with more than 45 year’s media experience with national broadcast and corporate credits. Based in Los Angeles, he’s a member of the Directors Guild of America and the Producers Guild of America. 

He’s been recognized with awards as an “Industry Innovator” and “Top Corporate [Media] Producers in America.” An Adjunct Professor at USC since 2011, he’s written ten books on media and software, thousands of technical tutorials, and created hundreds of hours of video training.

His latest book is: “Techniques of Visual Persuasion,” published by New Riders. Visit his website at:

Alicia Tillman

Forbes 2020 #11 Most Influential CMO in the World

Q & A Session:
What's Next In Marketing?

Alicia served as Global Chief Marketing Officer of SAP for four years. Reporting to the CEO, she led the worldwide marketing organization of over 2,000 employees across every product and line of business.

Alicia led SAP to become one of the 20 most valuable brands in the world (BrandZ & Interbrand rankings), with its brand value increasing more than $18.5 billion under her leadership. During her tenure, SAP’s revenue grew by over $8 billion, to $31 billion annually, and market capitalization increased more than $61 billion, to $150 billion. In 2020, Forbes named Alicia the 11th Most Influential CMO in the world, and one of five CMOs to follow for topics related to customer experience and digital transformation.

Kathryn Segovia

Head of Learning Experience Design
Stanford University

The Power of Design Thinking
for Marketing Executives

Kathryn Segovia is the Head of Learning Experience Design at the at Stanford University. 

She also brings a wealth of industry experience, having worked on fast-paced internal, external, strategic and retail design challenges. Her past clients include Steelcase and VF Corporation.

Kathryn brings a keen awareness and understanding of the unique challenges faced by internal design teams as well as those faced by intact teams working to apply design thinking. 

Kathryn enjoys helping people whittle down the layers of their work lives to reveal who they really are while supporting them through moments of doubt and fear as they embark on their life-long process of leadership development. 

She holds a Ph.D. (2012), Master’s degree (2010) and B.A. (2007) in Communication as well as a Master’s degree in Psychology (2007) — all from Stanford University.

Marc Singer & Jennifer Stanley

Senior Partner
McKinsey & Company

The Role of the Modern CMO

Marc is a leader of the McKinsey Digital Practice, focused on helping clients identify digital and omnichannel opportunities for growth and performance improvement to translate into sustained growth. In particular, Marc works with companies to set strategic direction and act on multifaceted, technical, operational, and organizational changes necessary to become more competitive. 

And Jennifer leads McKinsey's sales and channel management work in North America. She specializes in go-to-market (GTM) transformations for B2B companies in a wide range of highly competitive industries, with particular emphasis on basic materials and OEMs. From the design of channel architecture to the reorganization of the sales force, she brings to her projects a rich foundation of practical experience and insights from years of McKinsey research.

Steve Pratt

Pacific Content

What Brands Need To Know To Build and Grow A Successful Podcast
(Only For Executive Pass Holders)

Steve Pratt is the Vice President and co-founder of Pacific Content, a company of 45 passionate podcast nerds that focuses exclusively on creating original podcasts with brands. 

Pacific Content joined Rogers Media in May 2019 and is one of Entrepreneur’s 100 Brilliant Companies. Their shows have won awards from the Webbys, Digiday, MarCom, Sabre, and the Shortys, and their podcast partners include Ford, Dell Technologies, NYT T Brand Studio, BMW, Slack, Atlassian, Mozilla, Red Hat, CBS, and Charles Schwab. 

The Pacific Content team writes regularly about podcasting at

Joerg Niessing

Senior Affiliate Professor of Marketing

The Three Transformational Shifts in Marketing Strategy For a Post-Pandemic World

Joerg Niessing is a Senior Affiliate Professor of Marketing at INSEAD and is passionate about bridging the academic and the business world on topics related to digital transformation, marketing, branding, customer centricity, and data analytics. He is a globally recognized expert on digital strategy and is known for his work on digital transformation of the customer experience. Joerg just published the book “The Definitive Guide to B2B Digital Transformation”.

At INSEAD Joerg teaches executives and MBA students on digital strategy, digital transformation, CX strategies, brand management, data analytics & customer intelligence. He is the co-director of INSEAD’s flagship programmes “Leading Digital Marketing Strategy” and “B2B Marketing Strategies”. Joerg has designed, directed, and delivered executive education programs or workshops for hundreds of global companies in over 40 countries such as Google, IBM, Diageo, Roche, Société Générale, PwC, Ferrero, Pernod Ricard, Kion, Kone, or Daimler.

Jaideep Prabhu

Professor of Marketing
Judge Business School, University of Cambridge

Frugal Innovation and Marketing:
How to Do More and Better with Less

Jaideep Prabhu is Professor of Marketing, Jawaharlal Nehru Professor of Indian Business and Enterprise, and Director of the Centre for India & Global Business at Judge Business School, University of Cambridge. 

He has published in and is on the editorial board of leading journals such as the Journal of Marketing. He has appeared on BBC News24, BBC Radio 4 and Bloomberg BusinessWeek, and has been profiled in BusinessWeek, BBC World Service, The Economist, The Financial Times, Le Monde, The New York Times and The Times. He has consulted with executives from Bertelsmann, Barclays, BP, BRAC, BT, GE, IBM, ING Bank, M&S, the NHS, Pearson, Roche, Shell, Siemens, Unilever and Vodafone. 

He is the co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, described by The Economist as “the most comprehensive book yet” on the subject of frugal innovation.

Jonah Berger

Marketing Professor, The Wharton School
Author of Contagious: Why Things Catch On

Contagious: Why Things Catch On

Jonah Berger is a Marketing Professor at the Wharton School at the University of Pennsylvania, an internationally bestselling author, and a world‐renowned expert on word of mouth, and how products, ideas, and behaviors catch on. 

He has published over 50 articles in top-tier academic journals, teaches Wharton’s highest rated online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. 

Berger often advises various early stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, 3M, and The Gates Foundation.

John Mullins

Associate Professor of Management Practice
in Marketing
London Business School

Lessons for Marketers from Entrepreneurs

John Mullins is an Associate Professor of Management Practice at the London Business School. 

An award-winning teacher and scholar and one of the world’s foremost thought leaders in entrepreneurship, John brings to his teaching and research 20 years of executive experience in high-growth retailing firms, including two ventures he founded and one he took public.

Since becoming an entrepreneurship professor in 1992, John has published five books, dozens of cases and more than 50 articles in a variety of outlets, including Harvard Business Review, the MIT Sloan Management Review, and The Wall Street Journal.

John’s newest book, The Customer-Funded Business: Start, Finance or Grow Your Company with Your Customers’ Cash, was named one of five “not-to-be-missed books” for 2014 by Fortune magazine.

Books From Our Speakers

Bonus Session: Access The Full Video After Registering

Pelpina Trip

Author of Video Smart: Make Smartphone Videos like a Pro

 Bonus Session:
10 LinkedIn Video Marketing Mistakes
You Don't Want To Make

(You'll get instant access to the entire video 
right after registering for the summit)

Video content creator and bestselling author Pelpina Trip shows you it's never been easier to create effective marketing videos for social media.

Not sure where to start? How do you get your marketing message across in front of a camera? And what are the best tools, apps, and practical tricks to create effective videos on LinkedIn?

In this practical bonus pre-recorded session that you'll get instant access to right after registering for the 2021 Future of Marketing Summit, Pelpina shows you how to make effective marketing videos for LinkedIn using simply your phone (iphone/android).

Get ready for this fun and hands-on virtual workshop, where you’ll learn skills you can apply immediately!
Top 3 Reasons To Attend
The World's Most Futuristic Marketing Summit Online

Reason #1: it's your rare opportunity to get futuristic and research-based marketing ideas, insights and practical how-to’s from the most respected business schools and consulting organizations in the world including The Wharton School, Chicago Booth School of Business, London Business School, Oxford Saïd Business School, Stanford University, Northwestern University and McKinsey & Company. 

Reason #2: join 1,000+ CMOs and other senior marketing leaders online to solve the marketing crisis of our time. Plus, learn how to advance to the CEO role (you don't want to miss Jean-Pierre Dubé's session from the Chicago Booth School of Business).

Reason #3: we get it. You're busy so we cut out all the fluff. Now, you can invest just 1 day to get the most impactful marketing insights from the best business schools in the world from the comfort of your home/office. It's like getting a mini-marketing MBA from not just one top business school but several top business schools in the world. Attending this virtual summit will keep you 10 steps ahead of your marketing peers, guaranteed.
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Virtual Tickets - Prices in USD

regular PASS
Buy 3 or more tickets for $199/ticket.
  • Access to all virtual sessions.
  • X No recording access.

Executive PASS
Buy executive tickets for $599/ticket.
  • Access to all virtual sessions.
  • Access to recordings for six months.
  • An invitation-only virtual networking session with fellow marketing executives.
  • Executive Session #1: The Real Analytics Frameworks to Increase Your Marketing ROI With Professor Jean-Pierre Dubé from Chicago Booth School of Business.
  • Executive Session #2: An exclusive 30-Minute Design Thinking Q & A Session With Kathryn Segovia from the at Stanford University. 
  • Executive Session #3: An exclusive 45-minute workshop with Steve Pratt on how to start and grow a profitable B2B podcast.
Recording - team Pass
Get access to recordings of all sessions for two months for $499. If you want longer access, you can also get a six or a twelve month recording access for $599 and $999, respectively.
  • Access to all recorded sessions
    for your entire marketing team.

Frequently Asked Questions (FAQs)

Who is this virtual marketing summit for?

The Future of Marketing Summit is especially designed for marketing executives including CMOs that want to prepare for the Future of Marketing in just one day.

What makes the Future of Marketing Summit different from the other marketing conferences?

If you're a CMO or a marketing executive, you can stay 10 steps ahead of your peers by virtually attending the world’s only research-based marketing conference, the Future of Marketing Summit.

You will get marketing insights from the best business schools in the world including the Wharton School, London Business School and Saïd Business School at the University of Oxford.

That means you will learn field tested marketing strategies that are proven to work. Our speakers have done years of research to figure out what really works when it comes to marketing your products and services to your potential clients. So, you don’t have to spend years of your precious time to figure it out yourself.

Is there any group discount?

Yes, there is. The more people you add to your registration, the bigger the discount is. Get all the discounted pricing details on the registration website by clicking on the Register button at the top of this site or by clicking on any of the "Reserve My Seat" button on this site, thank you.

Can I buy group tickets if I don't have all the attendee details at the time of registration?

Yes, you can. You can buy group tickets right away to secure the discounted rate and update attendee details later on through our online registration website.

Can I change delegate names after I purchase my ticket(s)?

Yes, you can. If you have any trouble doing that at all, just email Alexis at

Will I be able to attend all the concurrent sessions?

You'll get to attend one of the virtual concurrent sessions just like any in-person conference. If you want access to all concurrent sessions, consider getting a recording pass in addition to getting your virtual pass. Please note: only the executive pass comes with a recording pass.

Will I get the recording of all virtual sessions?

The recording is not included with the regular pass. However, you can add the recording to your registration separately for your entire team or if you purchase the executive pass, you'll get the recording access for six months.

How can I sponsor this virtual summit?

Please email Alexis at to get our sponsorship package, thank you.

I have other questions, who can I reach out to?

Please email our event manager Alexis at and she'll get back to you within 12 hours.

Sponsors & Partners

If you're interested in reviewing the sponsorship guide,
please email Alexis at

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